A lead-generation website for an award-winning fleet solutions specialist, built on bespoke plugins and HubSpot.
About AES Fleet
AES Fleet is an award-winning fleet solutions specialist. They supply and support Webfleet telematics, FleetCheck fleet management software and MANTIS connected vehicle cameras, backed by their own workshop and mobile engineers. Their clients range from haulage firms to North Somerset Council, which credits the systems AES introduced with saving around £40,000 a year.
What they needed
AES sells several partner products to many industries and fleet types, and their buyers do a lot of research before they talk to sales. They needed a website that guided each visitor to the right solution, captured their details along the way, and handed warm leads straight to the sales team.
Planning the site
We agreed a sitemap with two ways in, so every visitor finds pages written for them:
- Our solutions by industry: aggregates, construction, distribution, passenger transport, service businesses, logistics, utilities and waste
- Our solutions by fleet type: cars, vans, HGVs, buses and coaches, plant, trailers and FORS members
- Product sections for Webfleet, FleetCheck and MANTIS, each with a page per feature
- Resources: free fleet tools, whitepapers, case studies and a blog
- Contact us, plus customer log-ins for FleetCheck and Webfleet in the header
The build
The site is built to turn research into enquiries:
- Gated downloads of guides, whitepapers, datasheets and case studies, each captured through a short form
- Bespoke WordPress plugins for the camera assessment scorecard and for automatic internal linking, which connects related pages to strengthen SEO
- HubSpot integration, so every form fill, download and chat lands in the CRM with the visitor’s history attached
- Video headers and explainer videos
- Testimonials and downloadable case studies from named clients
- Award and partner logos to build credibility
Planning a website like this?
Tell us what your business needs and we’ll come back with a clear, fixed quote. Websites start from £499, with online shops from £999.