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Tech Salvage logo and website case study

A brand and website for a start-up giving businesses’ old laptops a second life.

Tech Salvage website shown on desktop and mobile, designed by IceRocket Design

ClientTech Salvage
IndustryIT recycling and refurbishment
Launched2023
What we didLogo design, website design, WordPress build

About Tech Salvage

Tech Salvage collects unused laptops from businesses and refurbishes them, keeping working machines in use and out of landfill. Collection is simple: the business boxes up its old laptops and the Post Office picks them up. Hard drives are either kept by the business or securely shredded by a specialist, with a certificate of destruction.

What they needed

As a new venture, Tech Salvage started with no name recognition, no logo and no website. They needed a brand that felt both environmentally minded and trustworthy with business IT, and a site that made arranging a collection effortless.

Designing the logo

We started with the logo. It needed to signal recycling and technology at a glance, and to look credible to the IT managers and office managers who hand over equipment. The website’s colours and style were then built from it.

Planning the site

The whole service can be explained in a few steps, so we agreed a very short sitemap:

  • Home: the mission, the scale of the e-waste problem, how collection works and how data is kept safe
  • FAQs
  • Arrange a collection: the one action every visitor should take

The design is clean and uncluttered, with a single clear call to action repeated down the homepage.

The build

  • An Arrange a collection page that captures everything needed to book a pickup
  • A plain explanation of data security, the question every business asks first
  • A striking e-waste statistic to show why the service matters
  • Privacy, terms and cookie policies in place from launch

Visit the Tech Salvage website →

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