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Amalfi Italian website case study

One website for a family-run Italian restaurant and café in two Cotswold towns.

Amalfi Italian website shown on desktop and mobile, designed by IceRocket Design

ClientAmalfi Italian
LocationNailsworth and Minchinhampton, near Stroud
IndustryRestaurant and café
Launched2018
What we didWebsite design, WordPress build, reservations set-up

About Amalfi

Amalfi is a family-run business with two sites near Stroud. Amalfi Nailsworth is a restaurant and pizzeria on Market Street serving Italian and Sicilian food, with alfresco dining in summer and pizzas to take away. Cucina di Amalfi is their café on Minchinhampton High Street, serving coffee, lunches and ice cream.

What they needed

Two venues with different menus, opening hours and phone numbers can easily confuse diners. Amalfi needed one site that kept both clear, made booking a table simple, and gave a feel of the place before people arrived.

Planning the site

A restaurant site is mostly used on a phone by someone deciding where to eat tonight, so we kept the sitemap short:

  • Home: both locations side by side, each with its address, opening hours, map link and menu
  • Gallery
  • Reservations
  • Menus for each venue, which the team can swap whenever the menu changes
  • Find us: a map link for each location

The design is warm and relaxed, built around photography of the food and the restaurant.

The build

  • Both venues’ phone numbers and addresses at the top of every page
  • A Book a table button that leads straight to reservations
  • Downloadable menus the team can update themselves
  • TripAdvisor reviews pulled in automatically
  • A gallery that shows the food and atmosphere

Visit the Amalfi Italian website →

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