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Alpha Fire & Security website case study

A professional website that wins commercial fire and security contracts.

Alpha Fire & Security website shown on desktop and mobile, designed by IceRocket Design

ClientAlpha Fire & Security Solutions
LocationBristol
IndustryCommercial fire and security systems
Launched2022
What we didWebsite design, WordPress build

About Alpha Fire

Alpha Fire & Security Solutions designs, installs and maintains fire alarms, security, access control, CCTV and fire suppression systems for commercial and industrial buildings across the UK. They are BAFE approved, and long-standing clients include Bristol Airport, which they have worked with for more than eight years.

What they needed

Alpha’s buyers are facilities and property managers placing long-term contracts, and they judge a supplier on credibility before they ever pick up the phone. Alpha needed a website that showed the full range of systems they cover, the accreditations buyers look for, and the organisations that already trust them.

Planning the site

We agreed a sitemap organised around what clients buy:

  • Home: an overview, client logos, testimonials and accreditations
  • Solutions: a page for each system, covering security, fire alarms, access control, CCTV, fire suppression and technical services
  • Services: assessment, installation, commissioning and maintenance
  • Contact us

The design opens with a full-width video under the line “Making buildings safer”, followed by a band of client logos so credibility is established in the first few seconds.

The build

  • A homepage video header
  • A scrolling strip of client logos
  • Testimonials from named managers at clients such as Bristol Airport
  • Industry accreditation badges, including BAFE and FIA
  • A free downloadable guide on choosing a fire and security supplier, to capture enquiries
  • The phone number in the header and repeated down the page

Visit the Alpha Fire & Security website →

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